Doc Searls is the ambassador for VRM as the reciprocal to CRM. You can read his very comprehensive article at MyCustomer.com.
His views resonate with previous articles published by MyCustomer.com in July 2004, April 2005 and July 2006. Earlier this year I blogged The Credibility Gap referring to an article in Business Week about the benefits to organisations of embracing this development.
I also believe that the 'trust' in the 'global village' concept has been shaken by the effect of the collapse of the global economy and detect a huge surge of interest in downsizing back to supporting the local community. The benefits to both the individual and the extremely important SME's (Small and Medium Enterprises - under 50 employees) are significant given that SME's generate 80% of UK GDP, 80% of their customers live within 30 miles and 80% of the population live within 30 miles of their place of birth.
The VRM tools and services provided by PAOGA can support this initiative by working with all local suppliers and services (Local Authority, NHS Trust, Transport, Banks, Education, Clubs, Shops, Manufacturers, Service Providers etc.) to provide an homogenised service to their community generating a healthy local economy. The proposed decentralisation of authority and responsibility from central government to local authorities would be a welcome move improving the accountability of all concerned.
