Some interesting stats reported on Carrie's blog provided by Google at a recent Local Government event.
- 44m people are online in the UK
- 90% of people said they must have broadband within a month of moving into a new house
- 17p in every pound is spent online
- 80% of internet users compare prices and options
- 1 in 3 consumers post a comment online a week
- 15 hours of video uploaded to YouTube every minute
- British people spend 1.2 billion minutes watching videos and movies online in a month
- An average user spends 43 mins per week streaming video vs 14.2 hours per week watching TV (so online video is around 5% of the total time people spend on video)
- 12% of UK households now rely on mobiles rather than landline
- 490m mobile internet users in 2008 globally (1b by 2011)
- There were 74.2 billion searches in June 2008. That’s 11 per person for every person in one month
- iphone users search the web 50 times more than those on traditional movible devices.
I particularly liked the idea that Google thought that a USB stick was an appropriate freebie - there goes even more of our Personal Information.
