“Social” is a bubble. Trust me on this. I urge all consultants on “social ______” (fill in the blank) to make hay while the sun shines. says Kristine Lowe.
My response was How about '________ Relationship Management'? You can fill in the blank with Customer, Vendor, Social, Government, Medical, Career, Financial, etc., etc.
It's about relevant conversations driven by the individual 'under their control, with their consent, for their benefit'. See my views on Personal Relationship Management.
If Trust, Loyalty and Confidence are the defining objectives of a relationship then both parties need to be involved. I believe that companies, and even some government agencies, are beginning to recognise the benefits of embracing the principles of VRM as Reputation becomes an increasingly important brand value.
According to Computing on 11 Dec 2008 central government civil servants " . . .have no confidence . . ." in the National Fraud Initiative (NFI), run by the Audit Commission, plans to extend coverage to include bank details of half a million civil servants who will not be responsible for entering the information or be able to view it. What hope is there for the NIR and Identity Card when civil servants don't trust the government? Similarly, the banks need to wake up to the fact that 'You can't expect customers to trust banks when banks don't even trust banks.'
