David Cohen reports on a meeting presenting new start-ups in Colorado. One of these is FAVRM.
Sean Loving (founder of Skyetek, which has raised $20 in venture funding) showed off Favorite VRM. Doc Searls came up
with the concept of VRM which is the inverse of Customer Relationship
Management (CRM). The idea is to turn CRM on its head. CRM is not for
the consumer, it’s for the vendor. Favorite VRM instead allows
consumers to request proposals from vendors, and puts them in control
of the conversation. In this model, consumers “acquire” vendors, not
the other way around. Seems almost obvious, doesn’t it? My favorite
question from an audience member after this five minute powerpoint was “Can you walk me through from start to finish, exactly what it is you’re talking about?“. Awesome.
I believe that their are sufficient 'consumers' looking for VRM solutions to make a market. Now we need a significant forward-thinking 'vendor' who understands the benefits, financial and reputational, to respond.
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