VRM - Time to act rather than talk.

David Cohen reports on a meeting presenting new start-ups in Colorado. One of these is FAVRM.
Sean Loving (founder of Skyetek, which has raised $20 in venture funding) showed off Favorite VRM. Doc Searls came up with the concept of VRM which is the inverse of Customer Relationship Management (CRM). The idea is to turn CRM on its head. CRM is not for the consumer, it’s for the vendor. Favorite VRM instead allows consumers to request proposals from vendors, and puts them in control of the conversation. In this model, consumers “acquire” vendors, not the other way around. Seems almost obvious, doesn’t it? My favorite question from an audience member after this five minute powerpoint was “Can you walk me through from start to finish, exactly what it is you’re talking about?“. Awesome.
I believe that their are sufficient 'consumers' looking for VRM solutions to make a market. Now we need a significant forward-thinking 'vendor' who understands the benefits, financial and reputational, to respond.