The year when social media means business
Clement James at VNU reports that 'analysts expect to
see changes this year in the way social media is used and an increase in its
effect on business'.
Will Beresford, strategy director at Beyond Analysis, believes that traditional search engines will become increasingly less relevant to the consumer and that businesses will need to rethink their online strategies.
We at PAOGA believe that this year will see the 'tipping point' from CRM to VRM when individuals, in their various roles as consumers, citizens, patients etc., will take more control and responsibility over their online persona and play an active role in the marketing of products and services.
A cavalier attitude to individuals personal information and identity will not be tolerated and recent revelations about serious data loss resulting from woefully inadequate security and, more importantly, lack of managerial concern will play a vital role in an organisations brand value and reputation.
MASHsport, built on the PAOGA platform, will provide an example of a Responsible Social Network in which advertising and product/service information can be 'pulled' at the request of the individual rather than 'pushed' based upon spurious customer data.
Sport is only one sector where the PAOGA platform will deliver confidence and peace of mind to consumers. Recruitment, Finance, Health, Property, Media, Education, all will benefit from a more transparent 'conversation' between buyer and seller.
We see consumers paying for better, accurate and relevant information and being paid by suppliers for profiles of wants and needs, wishes and dreams whilst protecting the individuals anonymity where appropriate.
Happy New Year!
Will Beresford, strategy director at Beyond Analysis, believes that traditional search engines will become increasingly less relevant to the consumer and that businesses will need to rethink their online strategies.
We at PAOGA believe that this year will see the 'tipping point' from CRM to VRM when individuals, in their various roles as consumers, citizens, patients etc., will take more control and responsibility over their online persona and play an active role in the marketing of products and services.
A cavalier attitude to individuals personal information and identity will not be tolerated and recent revelations about serious data loss resulting from woefully inadequate security and, more importantly, lack of managerial concern will play a vital role in an organisations brand value and reputation.
MASHsport, built on the PAOGA platform, will provide an example of a Responsible Social Network in which advertising and product/service information can be 'pulled' at the request of the individual rather than 'pushed' based upon spurious customer data.
Sport is only one sector where the PAOGA platform will deliver confidence and peace of mind to consumers. Recruitment, Finance, Health, Property, Media, Education, all will benefit from a more transparent 'conversation' between buyer and seller.
We see consumers paying for better, accurate and relevant information and being paid by suppliers for profiles of wants and needs, wishes and dreams whilst protecting the individuals anonymity where appropriate.
Happy New Year!
